Here's mine for 2023:
#34: Atacama
Prepare supplies, gather guanacos, and navigate across the unforgivable Atacama Desert. Can you make it to the other side? What ancient wonders will you discover along the way?
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This one was a fun little design journey! Inspired by my trip to the Atacama desert in Chile (and other Andean regions) in late 2022, and contains some cool nods to Chile and Andean cultures.
1 - The Maze
It's an actual maze! See if you can solve it. You can start from either side
. This was absolutely the most time-consuming part of the design, as I had to repeated redesign the maze walls to make it work, and keep it symmetrical around the
Chakana.
2 - The Logo
The logotype was created from the
Hartwell typeface by David Suid, a type designer from Santiago. I found it after scouring this incredible
Chilean Font Scene collection. Definitely worth a look through!
For the type, I wanted to take inspiration from this unique and specific style of hand-written signs which are generally used during protests or street art:
This kind of hand-painted graffiti is
everywhere in Santiago and throughout Chile, especially in the wake of the 2019 protests. I really wanted to incorporate this into my design in some way.
3 - The Patterns
The pattern decorations, and the style of the maze walls, are also a representation of patterns that commonly appear across Andean textiles, and were used to tell stories through design.
4 - The Petroglyphs (cut from final design)
Along the way, I'd made some little tiles to represent
petroglyphs which are found carved all across the desert. These were often used as waypoints and warnings by the Andean cultures at the time.
Ultimately, I couldn't make them fit well inside the maze or the design, so I removed them in favour of the single Chakana design in the centre of the maze.
Super happy with how this one came together!
My Famicase Exhibition 2023
