Famiclub Arena II - UltraPlay / HyperDisc

Chat about video games, graphic design, whatever!
phearhead
User avatar
FC-ID: BA-KAMEN
Pronouns: He/Him
Location: Mesa,AZ

Following suit with Andrew a bit, my entry sees an alternate universe where, rather than partnering with Nintendo, Sony chose to partner with Sega. Seeing their potential with hardware, they worked together to create something magical, which eventually lead to the Hyperdisc. Utilizing Sony's design team in the late 1990's to brand and design the system, the Hyperdisc brand leverages some familiarity with the classic Mega Drive brand to create something wholly new and exciting.

Image

Additionally, with the partnership, Sega would likely allow Sony to have a larger say in design given their history up to this point. With the fruitful partnership in place, Sony would have no reason to create the PlayStation brand, however, its design language would likely live on in the form of the Hyperdisc. Sega's penchant for slightly more over the top design choices would push the style a bit further while Sega would also lean into Sony's other design choices including a viewfinder window on the disc tray.

Image
Last edited by phearhead on 09 Aug 2023, 06:54, edited 1 time in total.
Image

Tags:
andrewelmore
User avatar
FC-ID: KON-RC821
Pronouns: he/him/his
Location: Seattle, WA

oh man it just occurred to me that i misread the initial part of this post completely!! totally missed the "UltraPlay" part! I just saw it as "Andrew is assigned to Nintendo, and Nintendo is assigned to Hyperdisc" lol. Whoops! Oh well!

josh i love how much that looks like it would totally be printed really small on a shockingly expensive-feeling piece of sony hardware
Image
Image
Image
Image
Image
Image
phearhead
User avatar
FC-ID: BA-KAMEN
Pronouns: He/Him
Location: Mesa,AZ

I just updated the post with a shot of the console! So, yes... fairly small. haha

Also, curse you! I got tricked by your post and thought it was Hyperdisc that got chosen, somehow! ahahahaha poor UltraPlay! I'll do another for the UltraPlay and it can be the next generation of Sega and Sony's partnership in the video game world.
Image
andrewelmore
User avatar
FC-ID: KON-RC821
Pronouns: he/him/his
Location: Seattle, WA

So for the UltraPlay, I decided to take it in the other direction. Instead of re-imagining the Nintendo of the past, I decided to presuppose some version of the Nintendo of tomorrow. There's been a lot of talk lately about what the Switch's successor might be or look like, and it would be absolutely hilarious if they called it something like UltraPlay, so I tried to imagine a modern-day Nintendo's take on the logo concept!

In retrospect I should have moved the cross bar of the P down to meet the crossbar of the A so there was an implied continuity. That's totally something they would do.
Attachments
Arena_002_Nintendo-UltraPlay.jpg
Arena_002_Nintendo-UltraPlay.jpg (114.92 KiB) Viewed 5849 times
Image
Image
Image
Image
Image
Image
malyzar
User avatar
FC-ID: CAP-EH
Pronouns: he/him
Location: Kansas City

Excellent work, everybody! I've been slacking, but am hoping to work up something soon.
Image
Image
Image
Image
Image
Image
Fruitality
User avatar
FC-ID: FMC-NMJ
Pronouns: he/him
Location: Brisbane, AUS

phearhead wrote: 09 Aug 2023, 02:53 Following suit with Andrew a bit, my entry sees an alternate universe where, rather than partnering with Nintendo, Sony chose to partner with Sega. Seeing their potential with hardware, they worked together to create something magical, which eventually lead to the Hyperdisc. Utilizing Sony's design team in the late 1990's to brand and design the system, the Hyperdisc brand leverages some familiarity with the classic Mega Drive brand to create something wholly new and exciting.

Image

Additionally, with the partnership, Sega would likely allow Sony to have a larger say in design given their history up to this point. With the fruitful partnership in place, Sony would have no reason to create the PlayStation brand, however, its design language would likely live on in the form of the Hyperdisc. Sega's penchant for slightly more over the top design choices would push the style a bit further while Sega would also lean into Sony's other design choices including a viewfinder window on the disc tray.

Image
This is so damn cool.

Love the logomark with the disc integrated. Any particular reasoning for the half arrow H? That blue/white combo is so fresh too.

The PS1 x Dreamcast shape console with the viewfinder window is so funky too. I can imagine it so clearly.

Awesome work!
Image
Fruitality
User avatar
FC-ID: FMC-NMJ
Pronouns: he/him
Location: Brisbane, AUS

andrewelmore wrote: 09 Aug 2023, 07:16 So for the UltraPlay, I decided to take it in the other direction. Instead of re-imagining the Nintendo of the past, I decided to presuppose some version of the Nintendo of tomorrow. There's been a lot of talk lately about what the Switch's successor might be or look like, and it would be absolutely hilarious if they called it something like UltraPlay, so I tried to imagine a modern-day Nintendo's take on the logo concept!
Lol I also didn't realise that you'd designed the 'wrong' console. But hey who cares, design whatever inspires!

This UltraPlay is also super cool. Definitely has a Switch-like cleanness with a more refined neon distinctiveness, with a subtle inspiration from the typography and design style from the Splatoon series.

It's also classicly very safe, which is definitely on-par for modern Nintendo.

Big fan of that little embossed edge too. chef's kiss
Image
andrewelmore
User avatar
FC-ID: KON-RC821
Pronouns: he/him/his
Location: Seattle, WA

lol thanks! I was hoping that would be just barely noticeable, haha. It was intended as a subtle callback to the Japanese packaging of the N64.
Image
Image
Image
Image
Image
Image
phearhead
User avatar
FC-ID: BA-KAMEN
Pronouns: He/Him
Location: Mesa,AZ

Fruitality wrote: 11 Aug 2023, 16:50 This is so damn cool.

Love the logomark with the disc integrated. Any particular reasoning for the half arrow H? That blue/white combo is so fresh too.

The PS1 x Dreamcast shape console with the viewfinder window is so funky too. I can imagine it so clearly.

Awesome work!
The H mark was more or less meant to be a corporate play on nostalgia for the Mega Drive. Sony would naturally take their branding acumen to the fore here, and bank on the success of one of Sega's most successful consoles, particularly as this timeline puts them firmly right after it sold boatloads of units.
Image
Fruitality
User avatar
FC-ID: FMC-NMJ
Pronouns: he/him
Location: Brisbane, AUS

I'm afraid I've gone down a rabbit hole in planning / drafting the Sony UltraPlay. It's been an interesting journey!

Hopefully I can finish it off and post it over this weekend.
Image
malyzar
User avatar
FC-ID: CAP-EH
Pronouns: he/him
Location: Kansas City

I unfortunately haven't had much time to put into this. (Recently started a new job! Which is taking up a lot of my mental capacity, lol.) But here's what I was able to put together tonight. Going for an 80s vibe, what with the Commodore and all. The "UP" monogram may be too modern. But then again, a lot of modern logo minimalism is heavily inspired by 70s/80s design anyways, so maybe it works.

ultraplay.png
ultraplay.png (411.91 KiB) Viewed 5412 times
Image
Image
Image
Image
Image
Image
andrewelmore
User avatar
FC-ID: KON-RC821
Pronouns: he/him/his
Location: Seattle, WA

congrats on the new job, matt!!

also, i spent the evening going through The Making Of Karateka, so I'm absolutely in this headspace and I think it RULES

I love the namco/mazda "a" and the forms around it, and the icon itself being a monogram is such a classic move for that era
Image
Image
Image
Image
Image
Image
Fruitality
User avatar
FC-ID: FMC-NMJ
Pronouns: he/him
Location: Brisbane, AUS

SO. ULTRAPLAY.

I went on a bit of a journey with this one, and I think I bit off more than I could chew, concept-wise. It's come out a little half-cooked, but I'm hoping that you all (and especially @andrewelmore, I think!) can help shape it to its full potential!

Huge shoutout to The Vintage Knob, @sonylogos on instagram, and all of the people uploading old Sony catalogues to archive.org.

---

After the Atari 2600 found success in people's homes in the late 1970s, Sony realised that since many people were plugging their Atari's into Sony televisions, and they had Sony Hi-Fi audio stacks and Betamax players in their homes already, they should be able to sell a compatible Sony Computer Video Game system.

Enter the Sony UltraPlay, released in 1982.

Image

The UltraPlay symbol which would appear on the console and compatible accessories, such as the controllers.


Image

The product name and model number, as would be written on the front of the console.


In this particular form, the name 'UltraPlay' would be used mostly in marketing, rather than being featured prominently on the system.

Designed to integrate into your existing Audio/Video stack as part of Sony's ES series of products, the UltraPlay played cassette games which loaded into the front of the system via a motorised cassette door, and games were controlled using a wired remote similar to the RM-50 Remote Control Unit of the time.

The system itself might resemble the Sony TC-FX500R from 1982, which supported the RM-50 controller, except styled in black metal to match the other systems in the ES product line.

Image

I like to think it had a digital screen which displayed game or stage information, in a similar way that media players would display audio track info.

---

Alternatively (and because I couldn't decide which direction I liked better!), here's a form of the UltraPlay if Sony decided to design this one a little closer towards how they approached the Walkman - with it's own distinctive style, separate from it's current range of media hardware:

Image

---

I'm not a huge audio nerd, so this was my first time exploring the world of vintage Sony hardware.

The first issue I ran into was that prior to the Walkman, there was very little discernible logomarks or branding used across Sony's hardware. It seems that they quite literally just used Helvetica for almost everything they created, and then distinguished different products by impossible-to-understand product codes.

Even the ES Series logo itself was just ES written in Helvetica within a box, and that didn't appear on the product, only as headers in catalogues.

So the UltraPlay logo is based around that, and some similarly styled Sony logomarks of the time, such as the Betamax, Session Hi-Fi series, accessories, features, and more.

Let me know your thoughts, and if you'd like to see it pushed further in one direction or another!
Image
malyzar
User avatar
FC-ID: CAP-EH
Pronouns: he/him
Location: Kansas City

Great work, dude! That's an excellent monogram and I love how you worked in the ▶️ buttons. Also, great backstory and research notes. :)
Image
Image
Image
Image
Image
Image
Fruitality
User avatar
FC-ID: FMC-NMJ
Pronouns: he/him
Location: Brisbane, AUS

I also meant to mention - after releasing in 1982 at a high price-point as a high-end device to rival the lackluster Atari systems, and requiring integration with existing expensive A/V equipment, and proprietary connections and accessories, the UltraPlay was absolutely dominated by the Famicom in 1983 and was never heard of again.

After Sony eventually found success with the PlayStation, rumour had it that there was an additional system in the works called the UltraPlayStation. But perhaps that's a story for another time. 🤔
Image
Post Reply