What does Graphic Design in Video Games look like now?
Posted: 27 Sep 2025, 06:54
Hey all. Between wanting to see more activity on this board, and the conversations I've had with industry friends lately, I figured I'd open this up for discussion and see how we feel.
I'm not sure what role Graphic Design plays in video game development and publishing on a professional level for the back half of this decade.
I can see needs, use cases, _things_ we can _do_ all over the place--there is no shortage of opportunities for us to do good work. But the vast majority of those needs are not being met, work is not being distributed or completed, and everyone is underemployed. Studios don't reach out to freelancers like they used to, etc. But weirdly enough, it has next to nothing to do with AI. Of course there are going to be bosses dumb enough to think that AI can do a bunch of things that it can't--our jobs included--but that's not drying up the work and driving the constant stream of layoffs.
The various factors that caused the current collapse of the larger video games market have been well documented, I'm not interested in re-litigating them here; I do not have the energy. The important thing is that studios are suffering, sputtering, and shuttering across the board, all the money people are burning it all, and I just don't know where we can even go anymore. Is there still a place for us here? I've always been obsessed with Jon Machin's work for PlayStation in the 2000s, and at this point I don't think that's a goal I can ever achieve at any studio.
I've pivoted to UI for indies because that's where the work is, and I work with people who I enjoy and admire a great deal! But as soon as unemployment checks run out, I'm screwed again because indies also don't have enough money to pay each other or ourselves a livable salary. So again, there's no shortage of work to be done, I see places in games and marketing of said games for designers to live and thrive everywhere I look, but no one wants to hire them.
As we enter the post-gaming era, the landscape is going to continue shifting and changing dramatically.
I just hope that whoever makes it out to the other side learns some lessons on the way.
I'm not sure what role Graphic Design plays in video game development and publishing on a professional level for the back half of this decade.
I can see needs, use cases, _things_ we can _do_ all over the place--there is no shortage of opportunities for us to do good work. But the vast majority of those needs are not being met, work is not being distributed or completed, and everyone is underemployed. Studios don't reach out to freelancers like they used to, etc. But weirdly enough, it has next to nothing to do with AI. Of course there are going to be bosses dumb enough to think that AI can do a bunch of things that it can't--our jobs included--but that's not drying up the work and driving the constant stream of layoffs.
The various factors that caused the current collapse of the larger video games market have been well documented, I'm not interested in re-litigating them here; I do not have the energy. The important thing is that studios are suffering, sputtering, and shuttering across the board, all the money people are burning it all, and I just don't know where we can even go anymore. Is there still a place for us here? I've always been obsessed with Jon Machin's work for PlayStation in the 2000s, and at this point I don't think that's a goal I can ever achieve at any studio.
I've pivoted to UI for indies because that's where the work is, and I work with people who I enjoy and admire a great deal! But as soon as unemployment checks run out, I'm screwed again because indies also don't have enough money to pay each other or ourselves a livable salary. So again, there's no shortage of work to be done, I see places in games and marketing of said games for designers to live and thrive everywhere I look, but no one wants to hire them.
As we enter the post-gaming era, the landscape is going to continue shifting and changing dramatically.
I just hope that whoever makes it out to the other side learns some lessons on the way.